Applying lean startup methodology to software startup : Case study- Company “X”

Startups are becoming more popular each year. New marketing tools and platforms are helping entrepreneurs start successful businesses in a short time and with minimum budget. Adding a lean methodology boosts startup productivity by focusing on product delivery on early clients therefore enabling GTM faster. In this product thesis we will see how the lean methodology works in mixture of hardware and software business. As an example, we will review a work done in a software startup in startup incubator from its start, half a year ago, till now, its commercialization stage. We will analyze all lean tools used for a lean startup and will try to see what went well and what challenges we faced. The result of this work showed us that application of lean startup methodologies have both negative and positive effects. Uisng this methods a startup can accelerate faster to productization and reach better market fit. On example of the Startup “X” it was proven that it is possible to achieve great results just only 6 moths starting from the idea to Minimum product in a team of two people